What marketing techniques do you find to be the most successful at reaching new clients?

What marketing techniques do you find to be the most successful at reaching new clients?

When creating a marketing campaign, how do you ensure that your work is set apart from the competition?

I work full-time with Bitpool team.. So I am not actively marketing my skills or looking for clients to freelance. Having said that, I have had clients and recruiters reach out to me for jobs because of certain things I do.

1. Up-to-date LinkedIn Profile – This seem to attract recruiters who feel my profile fits what their client have in mind.

2. Having a Portfolio with my work – This seems to attract fellow designers and clients who like my style and want to work with me.

3. Guest or Personal Blogging – Establishes me as a Subject matter expert

4. Social Media Interactions, Esp. Twitter – Talking about my industry again establishes my expertise in the field and attracts peers, managers, startup founders, etc..

5. Dribbble/ Behance – Showcase of my work. Attracts clients who want to work with me either because of my style of design or for the knowledge of the industries I have worked with.